A Digital Producer, Brand Curator & Innovative Leader.
Taking any
opportunity
to make an impact.
The digital way.
I enhance companies through strategic, empathetic & effective marketing initiatives.
To put it simply, I help bridge the gap between customers and the businesses that serve them.
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By using data as my compass and voice of customer as my true north, I strive to provide what we all want from a brand: real experiences for real people.
Professional skills
WEB PRODUCTION
- Agile Sprint Planning
- Atomic Design Methodology
- CMS Optimization
- Integrations & Deployment
- eCommerce Buildouts
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Branding
- Font Pairing & Mapping
- Iconography Guides
- Color Palette Development
- Tone of Voice Creation
- Photography Guidelines
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UI/UX
- User Research
- User Journey Mapping
- Wireframing
- Heat Mapping
- MVP Analysis & Testing
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STRATEGY
- 360º Marketing Strategy
- Go-to-Market Tactics
- Business Operations
- People / Team Development
- Change Management
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PERFORMANCE
MARKETING
- Search & Retargeting Ads
- Paid Social Campaigns
- SEO / SEM
- Keyword Research
- Competitor Intelligence​
MARKETING OPS
- Workflow Development
- Email Drip Automations
- Lead Capture & Segmentation
- Customized Landing Pages
- System Integrations
Storytelling
- Content Strategy
- Customer Experience
- Brand Loyalty Strategy
- Market Research
- Core Messaging Creation
ANALYTICS
- Marketing KPI Analysis
- Campaign ROI Reporting
- Website Performance
- Site Engagement Analysis
- Conversion Rate Optimization
DATA ARCHITECTURE
- Web DAM Development
- CRM Implementation & Ops
- Product Information
Management - eCommerce Portfolios​
This is me.
In the technological world that we now live in, we sometimes forget that we are all just humans. And in fact, only part of the time, we are humans at work. I draw satisfaction by bringing the human story to whatever I do, because people are my passion.
But at the heart of it all is my growth mindset and desire to create, build, connect, and design anything that helps both customers and the businesses that serve them.
As an avid learner and forever student, I take pride in broadening my knowledge in the vast digital realm and leveraging my already acquired skills to provide value wherever I can.
I am a certified lover & learner of all things digital.
Contact me
Whether it is building out your brand story, resonating your products & services with the right clients, or simply having the desire to revamp your outdated or ineffective marking methods, I can help.
I look forward to connecting with new clients and businesses so that I may provide value, intention and meaning to what you do.