CV

Professional Summary

I am a creative, mission-driven professional with combined experience in Web Production, Digital Marketing, Business Operations, Client Acquisition, and Project Management. I've recognized success executing small and large-scale website development projects, creating multi-channel digital marketing campaigns and driving sales through brand storytelling that transforms business performance.

By using data as my compass and voice of customer as my true north, I strike a pivotal balance between customers’ ultimate needs and the businesses that serve them. Experience in multiple leadership, marketing, sales, operations, and training roles highlights my agility, grit, and hunger to always be adding value to any organization.

Skills & Certifications

Content Strategy Project Management Branding

Drip Campaign Management Copywriting
Social Media Analytics Web Design Marketing Automation

Process Mapping Wireframing Quality Management SEO

Strategic Workflows Photoshop Competitor Analysis eCommerce

Google Certifications | Fundamentals, Ads, Analytics, My Buisiness

2019

Work Experience

2020 - Present

Manager, Web Production & Digital Marketing

Brother Mobile Solutions

With the goal of digitally bringing Brother Mobile Solutions to the forefront of our market, I leverage a holistic approach of concurrently developing new efforts and strategies in SEO / SEM, PPC & retargeting, website design & functionality, UI/UX, and marketing analytics. In 2022, I successfully turned our sleepy, outdated website into a 1200+ page web experience that attracts, engages and converts users into marketing qualified leads at multiple stages of the funnel. By breaking down data silos, I am working to create a 360° view of marketing & sales operational analytics. I strive to provide a beginning-to-end user journey paired with rich data metrics to "always be optimizing" in every aspect of our business. With our customer at the forefront, I am creating new opportunities through a digital lens that build lasting connections and brand loyalty in our valued markets. Leading with a growth & customer-fostering mindset has allowed me to broaden my skills while also bringing new ideas to the table.

2019 - 2020

Director of Operations

Balloon Innovations Inc. / InsideOut Printing & Advertising Products

Solely responsible for customization and deployment of new algorithmic softwares, creation of company-wide CRMs, and implementation of project management strategies for all tasks within 4 departments. Successfully restructured and managed a 35-person company. Built and implemented various on-boarding and educational training programs to directly support team objectives, policies, and procedures. Lead with integrity and empathy to foster positive company culture.

2016 - 2019

Vice President of Sales & Marketing

Balloon Innovations Inc. / InsideOut Printing & Advertising Products

Successfully launched 5 multi-SKU brand lines to Magento, Amazon, Walmart, eBay, Alibaba, ASI, and SAGE marketplaces. In 2019, grossed over $870,000 in sales through marketplace purchases. Trained and built skilled teams and tailored programs to create successful, engaging campaigns and marketing outreaches, leading to an increase in brand awareness and customer lifetime value. Built ongoing drip campaigns, abandoned cart reminders, and automated purchase follow-ups for a $9M in sales per year company. Yielded conversion rates of over 24%. Launched numerous ad campaigns within Google Ads, Amazon Advertising, and other platforms for 5 brands.

2015 - 2016

Marketing Manager

BIM HelpDesk / Escher Built

Developed marketing communication strategies for the launching process of new and existing services in the construction, engineering, MEP, and architectural realms. Drafted company contracts, MSA/RFPs, invoices, emails, and client follow-ups. Created, designed, and launched 2 innovative websites. Implemented daily and weekly social media to increase our exposure nationally, globally, and within our current market. Revitalized the business by creating structured methods and improving cross-functional relationships and communications. Oversaw all advertising and publication work for the business, via the web and print.

2014 - 2015

Commercial Real Estate Broker

Kudan Group

Acted as a liaison between clients and cooperating brokers while performing property and business searches. Analyzed and sought potential deals, established client relationships, and marketed properties. Prepared and submitted proposals for future or existing clients and negotiated optimal lease terms to meet ownership’s target. Responsible for review and analysis of all clients’ corporate and personal financial statements. Performed detailed market research to ensure our clients were presented with the best possible options within their given parameters.

Education & Development

University of Illinois - Champaign / Urbana

International Trade & Development

Focus in Consumer Marketing

SkillCrush

Web Design - HTML / CSS

Brother Leadership Certifications

Lead From Where You Are & Communicating With Impact

Chicago Association of Realtors

Federal & State Licensed Broker

Who I am, really.

I love a good challenge and have learned to settle into the rough patches in both work and life. I am an avid cyclist and strive to push myself to the edge on every ride. I am a fervent lover of complex recipes & delicious food, sweaty yoga classes, dry humor, and my dog, Levi.

Moments before the pandemic in 2020, I arrived back to the states after a month abroad, exploring all that South Africa, Portugal, and Germany have to offer. I shuffled through amazing markets & shops, came dangerously close to very large, wild animals, and stood on the Cape of Good Hope with a clear mind and full spirit.

The past few years have been a challenge for so many, myself included. I realize a good foundation of agility, understanding, grace, and grit is important now more than ever.

With an open mind & curious soul, I am always asking: "What's next?"